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Idea Indian Bridal Store "Integrates Traditional Craft Practices with Modern Construction”
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Tashya by Charged Voids, a local studio founded by Aggarwal and Siddharth Gaind, won the Shops category at last month's Inside Festival.
Aggarwal says that the idea for the interior came from the Indian fashion industry itself, where the intricate embroidery of traditional craftsmen is still used in combination with modern industrial machinery.
"The concept emanated from the approach that has been dominant in the Indian clothing industry for quite a while now," he explains. "You have these high-power machines and looms and everything, but you [also] have these traditional Indian craftsmen."
He continues: "It's not the same in the construction industry [where] the artisans are losing work. So the store is actually an attempt to revive those craft practices and integrate them with the modern construction industry."
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